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Fashion can be fun and profitable

admin | 2/1/2012, 7:30 a.m.

Local mom scores with new business

No matter what the state of the economy, launching a new business and then succeeding is a task that very few achieve. But after dreaming about opening her own clothing store for many years, Andrea Knight, 36, finally found the nerve and the capital to open Andreas Boutique a business that specializes in accessories, including hats and jewelry, for men, women and children. As she says, we have something for everyone. I went into business because I love fashion and I had a dream to create a specialized boutique, she said. I hope that people will see my business as a chic and trendy shopping favorite that provides value and uniqueness to customers. So far my greatest challenge has been one that is self-inflicted I overanalyze everything and that causes me to doubt my decisions which creates an inability for me to move forward. But Ive learned to relax and have more fun. Knight, who grew up in Miami, has been in business since early December and is now approaching her second month of operation. Although she is one of thousands of entrepreneurs that are in the fashion business she believes that her store has special qualities that make her stand out from the pack. What makes my business unique is that I offer a fresh and chic venue for men, women and kids to shop for trendy accessories, she said. My store nourishes the masculine side of men, the girly side of womenandthe fun side of kids. Knights store specializes in earrings, bracelets, rings, necklaces, handbags, hats and beauty products for men and women. In mid-March, she plans to launch a new T-shirt line called, Conceited. Knight is more than just a businesswoman she is also a mother. She says success would be great but her first priority remains with her family. The most difficult part of being a businesswoman and a mother is keeping my family life balanced, she said. After many hours of work I still have to remain energetic when I arrive home to my little angels. Between homework, dinner, bathing and spending quality time with my family, its like my other job begins as soon as I get home. Andreas Boutique is located at 12204 Miramar Parkway Suite 131, inside The Beauty Mall. Randy Grice rgrice@miamitimesonline.com