Sonshine CEO unveils Florida Black Marketing Guide

admin | 2/8/2012, 7:30 a.m.

Directory showcases Black media

Finding the right tools to make your business successful can at times be a long and difficult process. The Florida Black Marketing Guide (FBMG) has done the work for you. The guide provides quick and easy info about the statewide outlet for minority outreach, said Bernadette Morris, 51, CEO of Sonshine Communications and publisher of the guide. This includes a list of Black media and outlets, profiles of our Historically Black Colleges and Universities (HBCUs), a glossary of marketing terms and sample news releases. Plus, it providesuseful tips on marketing, advertising, public and media relations, event planning and more. The 40-page booklet was developed to provide useful tips and industry standards in the world of effective marketing. In addition, it provides a comprehensive list of the Black media in Florida and lists the states Historical Black Colleges and Universities (HBCUs). We developed the book as a way of helping people who had an interest to enhance their basic marketing servicesskill-set, Morris said. Funds are tight for everyone right now and we believe this booklet provides ample marketing support on anyones shoe-string budget. The guide is on sale for $35. Orders of four or more of the guides will receive an additional 10 percent discount. James Perry, 31, a Miami Lakes entrepreneur says that he believes he can benefit from the guide. This is a great time saver for people like me, he said. I would recommend this guide for anyone who is trying to get a true grasp on the marketing opportunities that Florida has to offer when it comes to reaching out to Black people. Who knows what we want better than us, right? Sonshine Communications, an award-winning, national public relations, marketing and advertising agency headquartered in Miami specializes in multicultural marketing and diversity relations and is a leader in Black marketing and outreach services. To order a copy of the 2012 FBMG, contact Sonshine Communications at (305) 948-8063. By Randy Gricergrice@miamitimesonline.com