Style with a purpose: Skyline fashion show
caines | 9/13/2012, 5:30 a.m.
Club 50 at the Viceroy Hotel served as a cultural melting pot Saturday evening on August 31st. The Skyline Fashion Show hosted by Phatechee, an emerging South Florida agency, brought out Miami fashion bloggers, photographers and stylists. We were very pleased with the turnout, said Trina Saunders, founder of Phatechee. The fashion show featured two local designers: Ivette Lopez and Natalya Toporva. Each show was a celebration of Miami style and Miami climate. Warm and light colors appeared to be the trend for the evening. The featured looks offered a promising glimpse into the approaching season. The Phatechee fashion show featured unique and modern designs that I could totally see myself wearing, Miami fashion blogger Ashley Lorraine of A Sassy Woman, said.
Only the beginning
The Skyline Fashion Show is just the beginning for Phatechee, according to Sanders. We have a lot planned for the upcoming year, Sanders said. The company intends to hold multiple fashion shows through out the year in addition to voting a initiative that the company is spearheading. The company is a result of the collaborative efforts of fashion and beauty insiders. The companys ascension into the Miami public eye has been calculated very carefully, according to Sanders. We wanted to make sure that we built an online presence first, Sanders said. Building an online following is crucial to gaining fashion enthusiasts and other fashion and beauty insiders trust. The company makes it a point to hand-pick every local talent that they showcase. We just want people to tell us how they are different, said director of talent and public relations, Farah Dumelfort. The overall goal for designers and make-up artists and other fashion insiders is to become Phatechee Approved. Both women who make up half of the executive board for the company agree that there is a lot of talent in Miami in need the proper platform. Phatechee intends to be that platform. The company intends to launch their agency later in the year. Additional information about the company can be found on their web site Phatehee.com By Julia Samuelsjsamuels@miamitimesonline.com