24-hour initiative shatters records — over $3.2M raise
The Miami Foundation hosts 2nd annual Give Miami day
Ashley Montgomery | 12/5/2013, 9 a.m.
The Miami Foundation recently had their second-annual fundraiser initiative called Give Miami Day. This one-of-a-kind 24-hour online giving event is an opportunity for people to build a better Miami by making a donation to a plethora of local nonprofit organizations. The Miami Foundation works with all kinds of donors and helps them make their philanthropy more enjoyable and effective. According to their website, miamifoundation.org they are experts in two things — philanthropy and community.
“People like to work with us because of that,” according to one official. “We provide excellent personal service and have a team of people who have a deep understanding of the community.”
For this yearly effort, more than 400 Miami-Dade County nonprofit organizations came together to make history as the most active day of philanthropic giving ever in South Florida. Miami Foundation encouraged people to donate at least $25 during a 24-hour period. Donors and widely-known foundations were able to search organizations based on their contributions to the community and give them their support — or they could give to a general fund that was split among all charities involved.
“We planned to match gifts of $25 to $10,000 on a percentage basis Javier Alberto Soto,” president and CEO of The Miami Foundation said.
This year, givemiamiday.org hit record-breaking numbers with receiving over $3.2 million. In total, 12,286 donations were made, shattering the $1.2 million dollar donations to the 300 organizations last year.
“Our goal is to promote philanthropy and democratize giving,” Soto said.
With the support of Knight Foundation, Marlins Foundation, Miami HEAT Charitable Fund, The Miami Foundation Board of Trustees and the Hector Family Fund their goal was superseded. Lead fundraisers for the event included Greater Miami Jewish Federation, which raised $207,362 alone. Also, The Children’s Movement of Florida, received the most individual gifts, raising $95,585. This event truly brought Miami together with iconic downtown Miami buildings such as the Miami Tower and the Freedom Tower being lit purple in honor of the celebration. Also, a “countdown” Twitter party was held the night before the event was slated. The Miami Foundation takes pride in their finance committee and encourages organizations to select their exceptional investment pools to help reach a range of philanthropic goals in a timely fashion.