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L’Oréal Paris honors and supports Women of Worth

One of three Florida women need your vote

Gigi Tinsley | 11/21/2013, 9 a.m.
Estella Pyfrom, West Palm Beach, CEO of Estella's Brilliant Bus.

Ten advocating women from around the nation are being recognized by the renown for their community involvement. Three from the south Florida area have won $10,000 each and are now seeking the position of National Honoree Woman of Worth and be the additional award of $25,000.

The recognized women from Florida are:

Somy Ali – Miami Beach; President of No More Tears, a nonprofit organization devoted to rescuing victims of domestic violence and helping survivors with assistance to meet basic needs.

Lauren Book – Aventura; Founder and CEO of Lauren’s Kids, nonprofit organization dedicated to preventing sexual abuse through public awareness, education and political advocacy.

Estella Pyfrom – West Palm Beach; CEO of Estella’s Brilliant Bus, nonprofit fueled by a state-of-the-art mobile learning center and network of opportunities where children and families without home access to technology or internet can learn vital computer skills.

“I am so grateful of L’Oréal Paris for this great gesture. It is another way of a caring firm to share our stories with others,” Pyfrom said. “L’Oréal Paris’ real focus is on the outward beauty of the skin, but telling our stories shows that real beauty comes from the heart. We do what we do because of our love for people and mine especially for children and their families.”

Women of Worth program

Other women recognized for their activism are:

Tricia Baker – Plainsboro, N.J.; Co-Founder and Co-Director of Attitudes in Reverse, a nonprofit organization to educate society about mental health.

Patty Boles – Vista, Calif.; Executive Director of Straight From The Heart, Inc., a nonprofit resource center that provides critical support, mentoring, must-have items and resources for foster children and their caregivers.

Maria D’Angelo – Santa Monica, Calif.; Founder, President and CEO of The Children’s Lifesaving Foundation.

Kimberly Iverson – Scottsdale, Ariz.; Founder of Bucket List Foundation, nonprofit which grants end-of-life or “bucket list” wishes to the terminally ill;

Lori Lee - Smithfield, NC; founder of Me Fine Foundation, a non-profit founded in memory of her son, Folden Lee, IV, which provides resources and financial assistance to families with children being treated at Duke and UNC Children’s Hospitals.

Kaitlin Roig-DeBellis - Greenwich, Conn; Teacher and founder of Classes 4 Classes, Inc., non-profit organization developed in the wake of the Sandy Hook Elementary tragedy

Susan Garcia Trieschmann - Evanston, Ill; Executive Director of Curt’s Cafe. a nonprofit restaurant.

Recognition and voting

Rewarding their outstanding accomplishments, the 2013 Women of Worth honorees, selected by an esteemed panel of judges, each receives $10,000 for her charitable cause and will be acknowledged at a distinguished celebration hosted by L'Oréal Paris on Dec. 3 in New York. Selected through consumer voting, the National Honoree will be announced at the event.