Local businesses celebrate Women’s History Month
A City Soiree pampers Miami's hard-working ladies for a day
Ashley Montgomery | 4/10/2014, 9 a.m.
Two women, one vision.
Around the U.S., March is dedicated to Women’s History Month, a celebration of the many contributions that women and young girls have made to this country since the Women Suffrage Parade in 1913.
Jessica Williamson, 25, and Geraldine Sanon, 24, both have made a name for themselves not just locally, but nationally — thanks to social media. To date, their Instagram account has over 328,000 followers, not to
mention they are followed by popular celebrities and make the popular page at least once a day. A La Mode Boutique, which is owned by two University of Miami graduates, put on an illustrious event for local businesses to connect to consumers and empower women in the community.
A City Soiree, took place at Zadok Gallery in Wynwood on March 22.
“The main reason we wanted to do this event was because we wanted to do something that centered around honoring women,” Sanon said. “It’s about appreciating the impact that women have.”
Over 300 guests were treated to free makeovers by Aveda Institute of Florida, health evaluations by Atlas Chiropractic and cocktails by Birthday Cake Wine.
More than 23 brands were featured at A City Soiree which gave them all a chance to connect with each another while also gaining new clientele in the community.
Local brands included Prince J’s Soul Food, Deja Vu Sweets, Identity Divas, Narotique and the American Laster Institute.
“We are focused on not only fashion but also our customers,” Sanon said. “Our everyday customers is the progressive woman that’s concerned about society.”
The duo is focused on being known as more than just a boutique — “It’s more like a lifestyle brand.”
Guests at A City Soiree were serenaded by live cello performances by Guy Mitchel and two vocal performances from Jasena Humbler and Amber Monique. Also, guests were able to check out models rocking fashions from emerging designers like Fratt Nation Apparel, Allusions by A.LeKay Swimwear and Tantrum Vogue.
The young duo both graduated with Bachelors in Business Management. Williamson, who moved to Miami from Canada when she was just 11 years old, minored in Accounting. Sanon also majored in Political Science and said the two came up with the idea when they noticed a void near campus.
“If you’re not from Miami and you don’t know anyone, it’s hard to get around because UM doesn’t allow Freshmen to bring their cars,” Sanon said. “So that is why we decided to create this business.”
In the past, A La Mode Boutique has hosted a Black History Month event, food drives to help the homeless and much more.
The boutique offers a unique shopping experience with shopping parties, corporate shopping events, personal shopping, a mobile boutique, closet consultations, style concierge and custom creations.