Expo to teach of value product placement in TV

Filmmakers, producers in need of a jumpstart should attend

Ashley Montgomery | 1/1/2014, 9 a.m.
On Thursday, January 30, 2014, the Miami Airport Convention Center will be transformed into a hub for hundreds looking to ...

On Thursday, January 30, 2014, the Miami Airport Convention Center will be transformed into a hub for hundreds looking to help underwrite the cost of film and television productions for the first ever Product Placement Expo. Advertisers, product placement specialists, and company representatives will gather with creative artist in need of strategically integrating products in their productions.

Tranae Floyd, the visionary behind this effort, found that there was a need for this exposition when she was shooting a reality show and could not sufficiently land product placement — and so, with meticulous planning, the Product Placement Expo was born.

The Product Placement Expo is a division of Von Enterprises International, Incorporated owned by Tranae Floyd, a seasoned journalist, media relations strategist and marketing professional.

She says she is poised to deliver such a solid and well-coordinated event.

The expo will be from 1:00 to 9:00 p.m., evening hours allow local and regional producers the opportunity to participate — later hours ensure adequate participation and that every attendee rubs elbows with someone that could potentially change their future.

Floyd’s vision is to change the traditional way that product placement has been used, she hopes that creative artists will learn from this event and embrace this promotional technique that has already seen a growth when integrated correctly.

“I think the expo is a game changer for independent films,” said Alisa Valdes, author of the New York Times’ bestseller, The Dirty Girls Social Club.

The Perfect Pitch Pavilion

Along with specialists speaking there will be a Perfect Pitch Pavilion [from 1:30 until 4:30 p.m.], spearheaded by independent filmmaker Freddie Robinson; who wrote and produced Sweat, a 90-minute movie about a brother’s love, bodybuilders and gambling. Robinson says that he took this role because of its significance to the industry.

“I currently have a TV project in development, and although I’ll be working, I will have my eyes open for a product placement specialist who can help me underwrite the costs of this particular production,” Robinson said.

“The pitch session, 20-30 corporate executives stand behind tables that showcase their products and 20-30 pitchers are allowed into the room for a 10-minute span,” Floyd said.

“The pitchers get two minutes to solicit a company, after two minutes, a bell rings an the pitchers must approach another corporate or product placement specialist. They will get four opportunities during that 10-minute time span.”

Floyd is also calling all authors who are looking to adapt their books-to-film to attend the Product Placement Expo. Exhibitors that specialize in pyrotechnics, medicine, computer programming and other specialties will offer their expertise to writers.

This unique group of professionals will show off new, exciting and innovative products that will add flavor to any production.

“Previously, the emphasis of product placement was put on film and TV, but we have expanded the scope of this expo to include musicians, video games developers, authors, comedians, athletes and event planners,” Abdul Muhsin, event organizer said.

Five plenaries will also be held, each delivering an informative and creative angle on brand integration. Each panel is one hour and allows audience participation. These plenaries will also be from 1:30 - 8:30 p.m.

This informative expo will not only be informative but it is also affordable. General admission for the Product Placement Expo is $25 in advance and $35 at the door. Anyone interested in pitching, the cost is $100 (includes admission fee). Fee for exhibitors is $350-$500 depending on the size of the booth — up to three people will be able to attend and it allows those three to participate in the Perfect Pitch Pavilion as pitchers or as a bran exhibitors.