Core DJs holds major conference in Miami to form alliance with Black Press
Jimmie Davis Jr. | 5/8/2014, 9 a.m.
At a three-day conference this past weekend on South Beach, Core DJs World Wide celebrated the organization’s 10-year Anniversary at the Four Points (Sheraton)and highlighted a newly formed alliance with National Newspaper Publishers Association [NNPA]to address challenges facing many music executives.
Executives hope the new alliance will help the organization promote and instruct young entrepreneurs how to present and sell themselves to the public. The NNPA has over 200 Black newspapers in the country. Couple with Core DJ's Worldwide membership of over 500 of the nations top DJ's, the alliance is sure to be a hit.
"We want to merge the hip hop community with the Black media,” said Tony Neal, CEO and Founder of Core DJs World Widewide. “Now we have two well-defined voices reaching the people.”
Jineea Butler, President of Hip Hop Union, is a key leader in an effort to form a strategic business relationship between Hip Hop Union, Core DJs World Wide and the NNPA.
“There was no type of conversation taking place between the Black press and the hip hop community,” Butler said. “We have to support one another.”
DJ’s singers, rappers and models look to Core DJs find stay abreast on the trends and happenings in the the industry.
One high priority for rappers and R&B singers is obtaining air play on local radio stations. Neal has made this plan relatively simple for his members, creating forums that will allow artists to network and establish valuable relationships with experienced disc jockeys and music producers.
Artists can get their big break from a seasoned disc jockey who listens and support their music.
“I’m trying to push my entertainment career to the next level,” said Rapper Pedro “Bizz” Juan Julio, who travelled from Topeka, Kansas to attend the conference. “I want to sign with a label so I can feed my family.” His debut CD is entitled “Count Me In.”
These days it takes more than charisma to get noticed by a DJ. Musicians have to promote their strengths by establishing a brand or an identity.
“Your brand is your image,” Bizz said. “It’s who you are.”
R&B singer and song writer Sincere Grant based out of Tulsa, Oklahoma performed his hot new single “Red Carpet Ready”.
There was also a “Wrap” session at the meeting moderated by none other than the distinguished George Curry, NNPA editor-in-chief.
“The “Wrap” session was all about the role that the NNPA is going to play at bridging the gap between the hip hop community and the Black press. “We are here to let the collective know that the Black press is a means of communication that they need to take advantage of,” said Cloves C. Campbell, Jr., Chairman NNPA. “Our role as the Black Press is to give them positive exposure in the community they serve.”
Entertainer, Owner and CEO of Pack Rat Productions Sheryl Underwood is also a member of Core DJs World Wide. She said forums like these make a tremendous impact in the lives of individuals striving to get their foot in the door.
“I just love what I’m seeing here because there’s so much unity,” Underwood said. “This is how you select the next president.”
Neal, Butler and Campbell all agree that by utilizing the principles set forth during the civil rights era a movement has flourished where Core DJs Worldwide, the NNPA and Hip Hop Union is a powerful political unit.
“We have created a political interest group,” said Brooklyn Recording artist and Producer Jazo. “Musicians as well as members of the community will benefit from this partnership.”