Photo credit: Derek Gil
Nicole Richie, who is known for her signature boho chic and resort-like style, received a warm welcome from Miami-based fashion lovers as her new clothing line “Impulse” recently debuted exclusively at Macy’s. The line, which consists mostly of sheer long and chic numbers, contained a few surprising looks. Floral loose fitting short dresses appeared to have the perfect element of surprise enhanced by tastefully crafted lace-covered cut outs on some of the floral dresses.
The power of the blogosphere
“I think the clothing line has a little something for everyone, which is nice,” Miami-based blogger Ria Michelle said. “You can be edgy, you can be boho and you can be girly. My favorite piece in the collection is the faux leather jacket with the fur sleeves. It is such a cool and edgy piece.”
Michelle is a well-known Miami blogger who played a very significant role in the warm reception of Nicole Richie’s new clothing line.
“Ria Michelle did a fantastic job at bringing excitement to the collection while also infusing her own flair and the essence of Miami,” said Macy’s Media Relations Manager Heather Hannan. “Her challenge — along with four other bloggers across the country — was to create five looks with one piece from the Nicole Richie for Macy’s “Impulse” line. It was a fun way to watch her fashion and styling skills at work. And ultimately, she was also able to provide styling information that resonates with our customers.”
Michelle served as the host of events geared toward the budding blogging community in Miami. While Michelle has conquered the world of blogging, she found herself fighting off some nervous feelings about hosting the launch party for Nicole Richie’s clothing line.
“I was really nervous,” she said. “Public speaking is a huge fear of mine but I keep challenging myself.”
Despite the nerves, the hosting event was not Michelle’s first hosting gig.
“My first was with Swarovski and I had a cohost; Eric Daman the stylist for Gossip Girl and The Carrie Diaries,” the blogger explained.
Michelle’s inclusion with new line serves as more proof that the blogging community in Miami is gaining momentum in the significance that it plays within the Miami fashion scene.
“Bloggers are influential and have a broad reach,” Hannan said. “Macy’s is always looking for different ways to reach consumers.”
Ju’lia Samuels
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